How to make your data integration solution robust

Posted by Henning Lund on Fri, May 19, 2017


More and more, companies are using an array of specialized systems (ERP, CRM, and any other system) to follow and support the digitization, globalization and general decentralization of business processes. This can create silos of data, which would seriously jeopardize the investment in these systems. These applications will only add value to the entire organization if they are aligned and used the same data, i.e. if they are integrated.

This is why, today, one of the most critical things to the success of companies today is the ability to integrate data from multiple sources. Having a robust system integration has become the key to building a strong enterprise architecture. But what is a robust data integration system?

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Tags: Data Integration, ERP-CRM, ERP-CRM integration

Get a step closer to your customers with ERP-CRM integration

Posted by Henning Lund on Thu, Mar 30, 2017



How many efforts do your salespeople make every day to know their clients better? I’ve spent most of my career in sales, both as sales guy and as sales director. Along the years, I have had the opportunity to observe many interactions between salespeople and their clients. One thing that has always been striking me is that, often, the little things we do in an effort to get closer to our clients are those that make a huge different in our relationship with them and eventually in their likelihood to purchase our products or services. In my experience, turning the vendor-customer relationship into a partnership is the most efficient sales approach.

How do you get your salespeople to know, understand and service your customers better? It starts of course with a customer-centric culture, deeply anchored in your corporate strategy. Creating a platform for engagement that fuels dialog with your customers is a great start. Maybe you have even invested in a CRM system to take care of this. CRM alone can take you a long way in getting to know your customers better. But if you want to go all the way and have a true 360-degree view of your customers, you should really integrate your CRM with your ERP.

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Tags: ERP-CRM

The best way to build your data integration architecture

Posted by Henning Lund on Wed, Feb 01, 2017


A company can easily have a need for up to 10-20 integrations between different systems. What is the most logical way to make these systems synchronize? How do you perform the best data integration architecture? It could, of course, be appealing just to integrate pretty much all components with each other, but this is not really manageable in the longer run.

I’ve been working on creating a generic reference framework for mid-market companies that want to have a high performing system setup, at the lowest possible cost. How do I go about that? What is the logical approach to it? I have collected advice and best practices in this article. I also explain why a system like the Salesforce Marketing Cloud is not integrated directly into the ERP but via the CRM system.

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Tags: Data Integration, integration, ERP-CRM, data integration architecture

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