The best way to build your data integration architecture

Posted by Henning Lund on Wed, Feb 01, 2017

A company can easily have a need for up to 10-20 integrations between different systems. What is the most logical way to make these systems synchronize? How do you perform the best data integration architecture? It could, of course, be appealing just to integrate pretty much all components with each other, but this is not really manageable in the longer run.

I’ve been working on creating a generic reference framework for mid-market companies that want to have a high performing system setup, at the lowest possible cost. How do I go about that? What is the logical approach to it? I have collected advice and best practices in this article. I also explain why a system like the Salesforce Marketing Cloud is not integrated directly into the ERP but via the CRM system.

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Tags: Data Integration, integration, ERP-CRM, data integration architecture

ERP-CRM: 9 most common integration points

Posted by Henning Lund on Wed, Jan 25, 2017

With today’s technologies, setting up CRM-ERP data integration projects is a seamless experience, one that can be done without changing a single line of code in your programs. No need to fear that your company will lack bandwidth to implement the integration thoroughly. For example, in most cases, when we implement a Salesforce – Microsoft Dynamics integration for our clients, the entire work is usually done within 3-8 man days in total depending on the scope, so it’s much easier to implement than most people think.

In fact, the trickiest part is probably to decide what you should integrate! Therefore, I have collected a list of the most common ERP-CRM integrations.


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Tags: Data Integration, integration, ERP-CRM

Sell more, sell better, and sell faster with CRM-ERP integration

Posted by Henning Lund on Wed, Jul 27, 2016

In the past few years, the job of sales and marketing people has been is anything but dull, boring and repetitive. Cloud, social, mobile, big data, Internet of Things are all trends that have modified the way customers purchase, and therefore the way we sell. And as a result, today in a world of real-time data, sales people without a good system and real-time access to business-critical data do not stand a chance to reach out to leads and catch them while they have a window of opportunity. This is where a CRM system can help you adopt the expected customer-centric attitude and approach that your leads, prospects and customers now demand. How? By allowing you to manage customer data and customer interactions, access critical business information, automate lead nurturing and sales, marketing and customer support and also manage employee, vendor and partner relationships.

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Tags: Salesforce, CRM, ERP, integration

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