Is Microsoft Dynamics 365 a CRM game changer?

Posted by Henning Lund on Fri, Apr 28, 2017

Can Microsoft Dynamics 365 prevent companies from using other CRM systems than Dynamics CRM?

It is obvious that Microsoft wants to push Microsoft Dynamics CRM to the market by making it a conceptual bundle with their successful ERP products. And frankly, it is probably needed because is the dominant solution. At least it is what I see in my daily work, or when reading Gartner reports – Salesforce has a strong position, with other solutions like Pega, Zendesk, Microsoft and Oracle battling on their markets.

It’s no secret that I have been both Microsoft Dynamics CRM and user for quite some time and even though the products, on a module level, are very alike and both systems will do the job, from an end-user perspective, I am in favor of Salesforce.

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Tags: Microsoft Dynamics ERP, Microsoft Dynamics AX, Microsoft Dynamics NAV, microsoft dynamics 365

Should data integration be so hard?

Posted by Henning Lund on Thu, Apr 20, 2017

Too often, data integration has been associated with complex, slow and frustrating projects, with delays and scary learning and deployment curves. Is that the reality? Data integration projects should be easy and fast. Data integration solutions should be seamless and robust. Think Google, Facebook and iTunes. Now, think data integration. My guess is that you are seeing two very different worlds, right? Those consumer apps are amazingly easy to use. Just jump in, start clicking and become instantly productive. That is how data integration should be!

In the past few years, data integration has become a hot topic for the top management of many enterprises. Data integration is indeed a must if you have multiple business applications and silos of data that prevent you from getting to your data in a simple and meaningful way. Just integrating your ERP (for example Microsoft Dynamics AX) with your CRM (for example Salesforce) can bring significant benefits to your company. The good news is today, data integration really does not need to be a headache.

Read also: Top 5 reasons why data integration projects fail

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Tags: Data Integration, Microsoft Dynamics AX, Salesforce

What makes the best Salesforce-Microsoft Dynamics AX integration?

Posted by Henning Lund on Wed, May 25, 2016

Once you have invested in top rated CRM and ERP systems such as Salesforce and Microsoft Dynamics AX, you need the two systems to communicate in order to get the most out of your investment (see my blog article about top 4 reasons for integrating ERP and CRM). But do you know how to choose the best Salesforce-Microsoft Dynamics AX integration?
And in reality, this is an even broader question, because many companies have more than just one integration, so even though there is an import/export framework in AX, how does this play together with all the other integrations?

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Tags: Integration, Microsoft Dynamics ERP, Microsoft Dynamics AX, Salesforce, Microsoft Dynamics

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