Is Microsoft Dynamics 365 a CRM game changer?

Posted by Henning Lund on Fri, Apr 28, 2017



Can Microsoft Dynamics 365 prevent companies from using other CRM systems than Dynamics CRM?

It is obvious that Microsoft wants to push Microsoft Dynamics CRM to the market by making it a conceptual bundle with their successful ERP products. And frankly, it is probably needed because Salesforce.com is the dominant solution. At least it is what I see in my daily work, or when reading Gartner reports – Salesforce has a strong position, with other solutions like Pega, Zendesk, Microsoft and Oracle battling on their markets.

It’s no secret that I have been both Microsoft Dynamics CRM and Salesforce.com user for quite some time and even though the products, on a module level, are very alike and both systems will do the job, from an end-user perspective, I am in favor of Salesforce.

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Tags: Microsoft Dynamics ERP, Microsoft Dynamics AX, Microsoft Dynamics NAV, microsoft dynamics 365

Real-life benefits of Salesforce-Microsoft Dynamics NAV integration

Posted by Henning Lund on Thu, Jun 02, 2016

A couple of years ago, I implemented a CRM system for my former company, and just as I am writing this blog article, I’m in the middle of rethinking my company’s pipeline management strategy and systems. Through these projects, I have realized that developing opportunities can easily be done within Salesforce and other CRM systems because often the process starts there. However in order to deliver great service to your customers in the long term, you need to integrate your ERP and CRM systems.


When companies start looking into integrating Microsoft Dynamics and Salesforce, their primary wish list is very straight forward and simple. Even very simple integrations can provide a lot of value to a customer-centric or sales-driven organization. However, when they realize how fast integrations can be setup nowadays with the RapidiOnline data integration platform, they start being interested in exploring new possibilities to optimize and automate processes by utilizing workflows and data integration.

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Tags: Salesforce.com Integration, Salesforce - Microsoft Dynamics NAV Integration, Microsoft Dynamics ERP, Salesforce, Microsoft Dynamics, Microsoft Dynamics NAV

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