In the past few years, the job of sales and marketing people has been is anything but dull, boring and repetitive. Cloud, social, mobile, big data, Internet of Things are all trends that have modified the way customers purchase, and therefore the way we sell. And as a result, today in a world of real-time data, sales people without a good system and real-time access to business-critical data do not stand a chance to reach out to leads and catch them while they have a window of opportunity. This is where a CRM system can help you adopt the expected customer-centric attitude and approach that your leads, prospects and customers now demand. How? By allowing you to manage customer data and customer interactions, access critical business information, automate lead nurturing and sales, marketing and customer support and also manage employee, vendor and partner relationships.
I talk a lot with c-level managers about the benefits of integrating CRM and ERP for their businesses. Often, they start thinking about CRM to ERP integration when they are evaluating a new CRM system for their company. In my mind, there is very little doubt about the benefits of the integration, for example it will dramatically increase the ROI of both your systems. (see also blog article about Top 4 reasons for ERP and CRM integration). But when we discuss these advantages, I like to turn the conversation around and ask: what would happen if you did not integrate your ERP and CRM systems? Do you really want to live with the consequences?
According to the ITRC Data Breach Reports 2015, over 169 million personal records were exposed last year, stemming from 781 publicized breaches across the financial, business, education, government, and healthcare sectors. If one thing became clear in 2015, it was that no organization, regardless of its size or industry, is safe from a data security breach. A breach can happen to any organization at any time. There is no doubt that companies should carefully think about data security especially today when we place more and more data on public clouds, or within big data systems.
What happens when you integrate two systems? Does the transfer of data from one system to the other expose and potentially endanger the security of your data? How does data integration impact data security? Can data integration make your company more vulnerable to a data security breach?