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Six benefits of data integration

By Henning Lund - October 25, 2017

Data integration brings together data gathered from different systems and makes it more valuable for your business. It helps your people work better with each other and do more for your customers.
And our customers? They tell us that when they start using our data integration services, they can work harder and compete better. They can grow faster, safe in the knowledge that they’re building on solid foundations.
Here are six quotes, straight from our customers, that demonstrate the advantages of integrated systems perfectly.


“This completely changes the viability of salesforce.com.”
Sacha Rose, Managing Director, Derek Rose

Benefit: Data integration can increase your Salesforce ROI

Derek Rose, a high-end fashion brand, were using Salesforce to manage their customer relationships, and Microsoft Dynamics to manage their accounts. This meant that they were missing opportunities, unable to see where they could better direct resources. We helped them integrate the two systems to allow them to use Salesforce for financial reporting. Read the full case study.


“The integration allows us to save a half full time employee a week”
Karla Sinclair, Operational Chief Manager, Homespice Décor

Benefit: Data integration can help you do more with fewer resources

As a small rug retail company, Homespice Décor had difficulty making Microsoft Dynamics work for them. They were using it for accounting, inventory and sales orders, but as they had only limited licences, their sales people had to share login details to use it. This made their processes messy and vulnerable to mistakes. They began to re-enter information in Salesforce, but this was time-consuming. We helped them integrate Microsoft Dynamics with Salesforce, so their sales people could see all the data they needed easily, with no extra work. 


“The data coming from our ERP system to our CRM system can now be used in a product matrix, where we can get an overview of the total sales made by product and by client over time. Having this overview gives us a competitive advantage and leads to more sales.”
Gert Lynge, IT Executive, InterData

Benefit: Data integration can increase your competitiveness

As a successful, growing business, InterData were struggling to keep up with large volumes of sales and invoicing. We helped them integrate their CRM and ERP systems, streamlining processes and sales. They achieved full advantages of integrated systems.

Having been able to integrate Microsoft Dynamics and Salesforce, all the information we need is now visible to all our account executives. This makes it easier for them to get an overview of the sales and make statistics without having to switch to other systems. This translates into better customer and partner relationships.”
Peter Grandt, Online Manager at Milestone Systems

Benefit: Data integration and improve your customer and partner relationships

Milestone Systems, a leading video management provider, were spending so much time manually entering data across two systems that their account executives were stressed and finding it difficult to focus on building relationships. We helped them link Salesforce and Microsoft Dynamics to get the full benefits of integrated systems, so executives could concentrate on using numbers rather than entering them.

“We have efficient, accurate and well-organized account information that translates into better decision making.”
Allan Iskov, Business Process Manager, Netop

Benefit: Data Integration supports better decision-making

Netop’s salespeople were relying on data that had been entered manually in two systems, which wasn’t always accurate and was often slow. As a market-leading software firm, they needed more. We helped them integrate Salesforce with Microsoft Dynamics, giving their sales team up-to-the-minute data to use to make fast, high-quality decisions.

“It was fantastic to observe the sales reps adopting the system almost instantly. The fact that known data was in the system made the training a big success.”
Hans Kurt Hansen, CFO & CIO, Ole Lynggaard

Benefit: Data integration can help you increase system adoption

Ole Lynggaard, a Danish fine jewelry brand, introduced Salesforce to their business because they could see it could be a highly valuable tool to improve sales processes. To realize this value fully, they needed all their salespeople to use it. We helped them fill Salesforce with relevant data from their ERP meaning their team could see its value from the beginning. They achieved a 100% adoption rate.

Want to know more about the benefits of data integration for your business? Get in touch.


Read also: How do you measure the success of your data integration project?

About the author

Henning Lund

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With over 25 years’ experience in strategically propelling businesses forward, Henning is considered a business development entrepreneur with a passion for transforming businesses, sales and marketing operations through out-of-the-box thinking, concepts building and process automation to improve overall performance and scalability.


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