By Henning Lund - February 16, 2022
You have selected Salesforce to complement your Microsoft Dynamics ERP and get rid of old, disconnected processes. You are ready to get it implemented, or you might even have implemented it.
Top management’s ambitions and expectations are sky high. They cannot wait to reap the benefits of their investment.
However, you know that unless you convince your salespeople to use the system, your chances of success are rather thin. If Salesforce barely becomes a database that nobody wants to update and maintain, it will be a wasted investment.
How can you secure the best return on your Salesforce investment? This article will explain why user adoption is vital to achieve high Salesforce ROI. It will then show how to secure a high Salesforce user adoption.
User adoption measures the success of the onboarding process of new users of a system. System implementation is an important step. When it is done successfully, it is vital to focus on user onboarding.
Why is user adoption important and why do IT leaders have to focus on user adoption rates? This is simply because the more your staff is inclined to use your new systems, the better they will reach your implementation goals.
Companies that implement Salesforce usually aim at streamline business processes, improve customer service and customer experience. They want to give their existing customers better interactions for longer than just a “period of time”.
In addition to that, ensuring a high level of user adoption will inevitably lead to better labor productivity. Customer satisfaction will increase as will, eventually, sales.
When your sales operations get better and your sales results increase, a better ROI of your Salesforce CRM system implementation is secured.
Measuring Salesforce - ERP integration ROI can be complicated. You can learn more about how much you will benefit from integrating your systems by using our ROI calculator.
Nowadays, there is no Salesforce implementation project without focus on return on investment. IT leaders must provide detailed ROI reports showing the added value of the system they recently invested in. The results need to be there as fast as possible but also long term.
To secure good ROI, they need to make sure that the systems are being used. Just like any product adoption, it requires a pleasant onboarding experience, a great first time user experience and a smooth user adoption process.
This means that user adoption should be a priority for all IT leaders. How do you achieve spotless user adoption? In the case of a CRM - ERP implementation (for example Salesforce CRM and Microsoft Dynamics ERP), you should focus on 4 areas:
In short, if you focus on user needs, and involve them early, you are off to a good start. Add to this an integration between Salesforce and your Microsoft Dynamics ERP (preferably as early as possible). With this, you will reach sky high user adoption and satisfaction, ensuring the success of your implementation project. Download the below case studies if you would like to understand concretely how our customers have benefited from it.