By Beate Thomsen, Co-founder & Product Design - October 17, 2023
Salesforce events are said to be outstanding. Local or global, technical or commercial, physical or virtual, Salesforce events are known to deliver great value for money. As a Salesforce user, it can be difficult to figure out which event is most relevant to you. Attending them all might not be a reasonable option both budget- and time-wise.
Here is a quick guide to help you understand the value of the most relevant Salesforce events. This article will also help you decide which Salesforce event(s) you should attend.
Ongoing throughout the year
San Francisco, CA, USA
Mid-September 2024 (exact dates TBD)
San Francisco, CA, USA
March 6-7, 2024
Chicago, IL, USA
May 22-23, 2024
Minneapolis, MN, USA
July 17-19, 2024
Louisville, KY, USA
August 2-3, 2024
Prague, Czech Republic
May 17, 2024
South Lake Tahoe, CA, USA
August 2024 (exact dates TBD)
Salesforce World Tour
Various (throughout the year)
Various (mostly European)
Various (throughout the year)
Salesforce Developer Events
Various (throughout the year)
Local Community Events and Meetups
Various (throughout the year)
Various (during major events)
Winter and Summer Release Webinars
Winter and Summer releases
Salesforce is not just the award-winning global leader in cloud-based CRM solutions. Its one of the most prestigious companies in the world, and its events live up to this reputation.
Are you a new Salesforce user looking for an understanding of the solution or a decision maker in search of strategic directions? Or are you a Salesforce partner who wants to network and stay on the Salesforce cutting edge? Regardless of what type of Salesforce user you are, there is an event for you.
Let’s take a deep dive into each top event on our Salesforce Calendar.
Salesforce provides its customers, partners, employees, and communities with a series of Salesforce Live events. These online events have a high virtual experience value.
The Salesforce Live events are a series of smaller virtual events, each with a specific focus. Some deal with strategic input, others have a vertical focus or provide a product presentation. These virtual events are recorded and are now available on demand.
This series of online events emerged as a virtual alternative to in-person events due to the Covid-19 pandemic. This initiative aims to maintain the engagement and education of the Salesforce community despite the travel and gathering restrictions.
Salesforce Live events enable Salesforce to continue providing valuable content and interactions to its community in a safe, accessible virtual format.
Each event within the Salesforce Live series is designed to cater to different regions, roles, and industries, enabling participants to choose sessions that align with their interests and professional needs.
Salesforce Live is a treasure trove of knowledge and insights for anyone leveraging Salesforce solutions within their organizations. By attending, individuals can:
The versatility and rich content offered by Salesforce Live make it a worthy consideration for Salesforce developers, administrators, and other professionals looking to maximize the value they derive from Salesforce solutions.
Other aspects of Salesforce Live across different regions or specific episodes could further emphasize its value to attendees, such as special guest appearances, live performances, and interactive workshops.
Dreamforce is an annual flagship conference initiated by Salesforce in 2003. The primary objective of this event is to create a platform for the global Salesforce community to connect, share ideas, and foster innovation.
One of the largest tech conferences in the world, Dreamforce gathers up to 170,000 participants in the San Francisco Bay Area, USA. This definitive event addresses the entire Salesforce community: customers, users, and all business partners. It's an impressive gathering focused on customer success stories.
At Dreamforce, you’ll hear about customer experiences and the strategic directions of your favorite CRM solution. This is where Salesforce announces technological breakthroughs and new features. The event is also about community, and the expo is always worth a visit.
At the expo, you can meet Salesforce certified partners that can help you implement and further develop or customize your solution. You can meet partners that specialize in integrating Salesforce with ERP solutions to help you fully leverage your Salesforce investment.
The Dreamforce Trailhead area is a must-visit to learn how to build, develop, and understand your Salesforce solution. Last but certainly not least, the best networking parties are held during Dreamforce. Make sure not to miss Dreamfest, the concert arranged by Salesforce. Each year, it features world-renowned artists such as U2, Lenny Kravitz, and more.
Over the years, Dreamforce has evolved from a traditional tech conference to a remarkable convergence of visionaries, innovators, and trailblazers from various sectors. These influential thinkers gather to delve into the ever-evolving landscapes of technology, business, and human connection.
Dreamforce is more than just a conference; it's an experience. Attending Dreamforce could provide invaluable benefits, such as gaining insights into the latest Salesforce solutions, networking with industry leaders, and being part of a community shaping the future of technology and business.
The fun, vibrant, and philanthropic aspects of Dreamforce further enrich the experience, making it a must-attend event for anyone looking to stay ahead in their field and contribute to meaningful causes.
With a blend of professional growth, community engagement, and entertainment, Dreamforce encapsulates a holistic experience that resonates with a wide spectrum of professionals.
TrailblazerDX, initially known as TrailheaDX, has evolved to become a highly anticipated and specialized event among the Salesforce community. It is a platform to learn, connect, and explore the latest advancements in Salesforce and its related technologies, such as Customer Relationship Management (CRM), cloud computing, and data science.
The transition from TrailheaDX to TrailblazerDX marked a new chapter, with the event being held both in-person and virtually as of 2022. The dual format allows a broader range of participants to engage with the content and network with the Salesforce community, irrespective of their geographic location.
TrailblazerDX 2023 encompassed a vast array of activities and engagements, including over 200 technical sessions and the presence of over 400 experts from Salesforce, MuleSoft, Slack, and Tableau.
This rich assembly of knowledge, expertise, and networking opportunities makes TrailblazerDX a not-to-be-missed event for anyone keen to dive deeper into the Salesforce ecosystem and enhance organizational efficiencies.
Whether you're a developer, administrator, or a stakeholder in the Salesforce ecosystem, the event provides an opportunity to learn from the best, engage in hands-on workshops, and celebrate the power and potential of Salesforce developers and administrators.
Plus, with the fun element added through music concerts like the one by Fall Out Boy in 2023, the event also promises an enjoyable experience beyond the learning and networking opportunities.
Salesforce Connections is an annual event focusing on marketing and commerce with a customer-centric approach. It's coined as a learning event of the year for those interested in customer-first innovation.
The content of this event is focused on helping Salesforce users design and offer their customers the best experience: the most optimized and rewarding customer journey.
This event takes place once a year in the US and is targeted towards marketing professionals mostly. Attendees learn about new digital marketing trends and how to address them. Salespeople will also benefit from attending because the insightful sessions draw a broader picture of the business landscape. Salesforce Connections is a newer event but very promising in terms of content and size.
The event aims to help businesses build more powerful solutions by engaging with and learning from industry leaders, visionaries, and innovators in the commerce and marketing sectors.
Salesforce Connections is designed to provide substantial value to attendees, mainly targeting marketing professionals and those involved in commerce.
Salesforce Connections is a not-to-be-missed event for individuals and businesses keen on staying ahead in the Salesforce ecosystem's marketing and commerce.
The knowledge, networking opportunities, and the inspiration to innovate make Salesforce Connections an essential event on the Salesforce calendar.
London's Calling is a Salesforce Trailblazer Community event orchestrated by the community for the community, typically held annually in London, UK.
Established in 2016, the event's core premise is to foster a communal platform where Salesforce enthusiasts can share best practices and continue building a robust community.
This event is Europe's largest community-led event for Salesforce professionals and aims to assemble the entire Salesforce community under one roof for a day of learning, networking, and fun.
Here's why Salesforce Developers and other professionals might consider attending London's Calling:
This Salesforce Community Event is an experience that encapsulates learning, networking, community building, and fun. It's an excellent venue for Salesforce developers and other professionals within the Salesforce ecosystem to enhance their knowledge, connect with like-minded individuals, and have a good time.
Midwest Dreamin’ is a notable event within the Salesforce community that has been active since 2011. It was conceived as a ‘Super User Group’ meeting to bring together Salesforce enthusiasts from the Midwest region for a day filled with learning and networking opportunities.
This event is community-led and organized by regional User Group leaders, embodying the cooperative spirit that Salesforce encourages among its user base.
Over the years, it has grown and now attracts a diverse audience, including administrators, developers, and other community members from different parts of the United States.
Salesforce administrators and developers looking for a more personal, community-driven event will get the best value from Midwest Dreamin'. It offers a plethora of learning opportunities for seasoned Salesforce users and MVPs.
The event is also a great place to network with other Salesforce enthusiasts and to get a sense of the broader community. Past attendees' testimonials and the event's longevity underscore its value and impact within the Salesforce community.
A lauded event within the Salesforce community, WITness Success is specifically tailored for Women in Tech (WIT). Its core mission is empowering, supporting, and investing in Salesforce Women in Tech, nurturing them to become role models and mentor others in the community.
This two-day event creates a learning, networking, and growing environment, propelling attendees to excel in their Salesforce careers.
WITness Success is not just an event; it's a movement aimed at promoting inclusivity and success for women in tech within the Salesforce ecosystem. The emphasis on learning, networking, and mentorship makes it a valuable experience for attendees.
CzechDreamin' is a technical conference about Salesforce and is known as the first Salesforce conference organized by the Salesforce community in the Czech Republic.
The conference has been running for several years, with its inaugural event noted in 2019. It's a full-day event filled with presentations tailored for admins, developers, consultants, or marketers within the Salesforce ecosystem.
The conference aims to equip attendees with new knowledge through various sessions, and although it's not particularly designed for top executives like CEOs, CIOs & CTOs might find value in it as well.
CzechDreamin' is an excellent platform for Salesforce professionals looking to broaden their technical knowledge, network with other professionals, and be part of a growing community. The diverse topics covered in various sessions provide attendees with a well-rounded learning experience.
Additionally, interacting with Salesforce professionals from around the world adds a unique value to the CzechDreamin' experience. The testimonials from past attendees and the continuous growth of the event underscore its value and impact within the Salesforce community.
Tahoe Dreamin' is a notable event in the Salesforce community, designed to bring together Salesforce professionals, Trailblazers, and thought leaders in a unique setting.
This annual community-led event is organized by a dedicated team of volunteers passionate about creating an atmosphere of learning, growth, and community.
Primarily, the event caters to Trailblazers from the Western United States, but it extends a warm welcome to attendees from across the nation and around the globe, reflecting the global reach of the Salesforce Ohana community concept.
The warm and welcoming atmosphere of Tahoe Dreamin' will provide a fertile ground for developing your skills, forming lasting connections, and immersing yourself in the Salesforce community.
The unique setting of Lake Tahoe further enriches the experience, offering a chance to step away from the usual conference environment, promoting open discussions and enhancing creativity.
The Salesforce World Tour is an impressive global roadshow. Its vision is to bring some of the value-adding content from Dreamforce to as many countries as possible. Every year, it covers numerous locations in Europe, Asia and America.
Salesforce World Tour events (sometimes called the “Salesforce Dreamtour”) can give you a taste of the famous Salesforce community and Ohana Community spirit. It’s a mini Dreamforce without the travel to San Francisco and relevant to all Salesforce business users.
The Salesforce World Tour was initiated in 2014 in New York City to extend Salesforce's ecosystem to different regions around the globe. It's an opportunity for the global Salesforce community to learn, network, and engage with the platform's latest features and innovations.
Salesforce World Tour has evolved over the years, and as of 2021, it's rebranded as the "Success Anywhere World Tour." This rebranding responded to the global shift towards remote working and digital transformation.
The Success Anywhere World Tour is a live original series broadcasted with an in-person studio audience from various surprise locations. The series is hosted by Salesforce's Chair and CEO, Marc Benioff, along with special guest speakers.
Discussions revolve around topics like the future of work, sharing inspiring digital transformation stories, and highlighting Salesforce's Customer 360 innovations. These innovations include Sales Cloud and Vaccine Cloud, all aimed at aiding success in the digital, remote working era.
Attending the Salesforce World Tour is a great way to stay updated with the latest Salesforce innovations, network with other professionals, and gain new insights to drive your business forward.
Whether you're a developer, a Salesforce partner, or a user looking to maximize your use of the platform, the Salesforce World Tour offers a wealth of opportunities to learn, connect, and grow. Registration is free.
Salesforce Basecamp events are designed to provide Salesforce users with the knowledge and tools to build deeper, more meaningful relationships with their customers. These events are tailored to showcase innovative approaches and cutting-edge technologies available on the Salesforce platform.
Salesforce Basecamps are (mostly) European educational one-day events. At Basecamp, Salesforce users gather to hear more about the innovations and new features of their Salesforce solution.
Basecamp events are smaller in size and duration. They’re usually content-rich, free to attend, and definitely worth attending for anyone using Salesforce in an organization.
Attendees discover new ways to foster growth through the Intelligent Customer Success Platform for professionals. These events also serve as a platform to experience firsthand how the latest technologies are helping Salesforce customers work smarter and faster.
The agenda typically includes a mixture of inspiring keynotes, networking opportunities, and breakout sessions where attendees can learn how to create powerful, individual customer engagements that build trust and loyalty.
Whether you're in sales, customer service, or marketing, Salesforce Basecamp has something to offer. Each event tends to have a regional focus, which is why it's held in various locations globally.
For instance, at a past Basecamp event in Lausanne, Switzerland, the line-up of inspiring speakers focused on the wave of innovative technologies marking the Fourth Industrial Revolution. They highlighted how these developments fundamentally change society, the economy, and our daily lives.
Salesforce Basecamp is a suitable platform for anyone looking to explore the Salesforce ecosystem's latest offerings, learn from experts, and network with other professionals within the community.
It's particularly beneficial for those in the sales, customer service, or marketing sectors as it provides practical insights and examples of maximizing the Salesforce platform to meet and exceed business objectives.
Salesforce Developer Events are curated to offer a rich learning and networking platform for developers engaged with Salesforce technologies.
These events span across global locations throughout the year, providing plenty of opportunities for developers to engage, learn, and grow. Whether you're a novice or an experienced Salesforce developer, these events are designed to cater to a broad spectrum of needs.
Salesforce Developer Events are a cornerstone for anyone looking to deepen their understanding and expertise in Salesforce technologies. They provide a conducive environment for learning, networking, and engaging with the broader Salesforce community.
The exposure to new ideas and technologies can be a catalyst for innovation and problem-solving at your organization.
The Local Community Events intend to foster a community of learning, sharing, and networking among Salesforce professionals, partners, and enthusiasts in major cities everywhere.
These events can be hosted by Salesforce professionals, partner companies, or even Salesforce itself, providing a platform for the community to connect, network, share ideas, and learn from veterans in the ecosystem.
It's all about enabling like-minded professionals to meet up and share knowledge, ideas, and best practices on how to get the most out of Salesforce. These events offer a chance to build relationships with local individuals within the ecosystem, whether you're looking to discuss specific Salesforce products, configuring for user needs, developing on APEX, or simply looking to network and build new connections.
Local Community Events and Meetups are crucial for anyone looking to deepen their understanding of Salesforce, expand their network, and stay updated on the latest trends and best practices within the Salesforce ecosystem.
Whether you're a developer, a Salesforce partner, or a user looking to maximize your platform use, a community group can provide many opportunities to learn, connect, and grow.
Besides the other local events we looked at (London's Calling, Midwest Dreamin', WITness Success, CzechDreamin', and Tahoe Dreamin'), there are other Local Community Salesforce Events you can attend across the globe:
Salesforce Hackathons are competitive, exciting events that unite developers, designers, and entrepreneurs to create innovative solutions within a limited timeframe. These events are integral to the Salesforce community, promoting innovation, collaboration, and technical prowess.
At Hackathons, participants are challenged to leverage Salesforce technologies to solve real-world problems.
They are given a theme or a set of challenges and are tasked with creating viable solutions using Salesforce platforms and tools. The competitive yet collaborative Hackathon environment pushes participants to think creatively, work efficiently as a team, and deliver innovative solutions under pressure.
Salesforce Hackathons are a valuable experience for anyone looking to push their technical skills to the limit, network with other Salesforce developers, and contribute to innovative solutions within the Salesforce ecosystem.
They provide a platform for learning, collaboration, and competition that can lead to personal and professional growth.
Whether you're a seasoned developer or a newbie to the Salesforce platform, participating in a Hackathon can provide a unique and enriching experience, opening doors to new opportunities and connections within the Salesforce community.
Salesforce Winter and Summer Release Webinars are key events where Salesforce introduces its latest features and updates to its user community. These webinars are part of Salesforce's three annual releases – Spring, Summer, and Winter. They offer Salesforce professionals, developers, and enthusiasts the opportunity to learn about the Salesforce platform updates.
The webinars are typically led by Salesforce experts who deep-dive into new features and tools. They demonstrate how these updates can be leveraged to improve business processes, enhance customer engagement, and drive success.
The webinars also often feature Q&A sessions where attendees can get answers to their questions regarding the new updates.
Staying updated with the latest features and innovations is crucial for maximizing the value you get from the Salesforce platform. If you can't attend any of the annual conferences, the Winter and Summer Release Webinars are an excellent resource for directly learning about the latest updates from Salesforce experts.
Developers looking to leverage the newest tools or Salesforce admins wanting to keep their organization's Salesforce instances up-to-date will find these webinars valuable. Besides learning, they provide a platform for interacting with experts and other Salesforce professionals, enriching your understanding and knowledge of the Salesforce ecosystem.
The Salesforce ecosystem offers a rich variety of events catering to different interests and experience levels within the tech industry.
From global gatherings like Dreamforce to local community-led Salesforce conferences, there are many avenues for learning, networking, and growing professionally. These events, whether held in-person, virtually, or in a hybrid event format, serve as platforms where you can share insights, learn about the latest innovations, and connect with fellow professionals.
The diverse types of events ensure that whether you're a seasoned developer, a marketing professional, or someone new to Salesforce, there's a place for you to engage with others on a similar digital growth journey.
The valuable sessions offered across these events provide insights into leveraging Salesforce for business success, enhancing customer engagement, and staying updated with the evolving tech landscape.
So, whether it’s a local meetup, a hackathon, a community-led conference, or one of the major global events organized by Salesforce, each presents a unique opportunity to learn, share, and grow.
Beate Thomsen, Co-founder & Product Design