5 critical factors to successful data integration

Posted by Henning Lund on Wed, May 31, 2017


The process of integrating disparate data from different sources (both internal and external) has grown more complicated in the past few years - mostly because of an increasingly large volume of data handled by companies. And the job does not get any simpler as new potential data sources continue to emerge.

In my job, companies typically approach me to get advice about how to integrate data between Salesforce and Microsoft Dynamics. They want a strong data integration platform that can take care of their data integration needs. They want a solution that is robust and proven to ensure success – and the good news is that it is actually possible today to find robust data integration platforms match this. But the full success of data integration projects does not only depend on the choice of system. Here are the most important success criteria.

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Tags: Data Integration

How to make your data integration solution robust

Posted by Henning Lund on Fri, May 19, 2017


More and more, companies are using an array of specialized systems (ERP, CRM, and any other system) to follow and support the digitization, globalization and general decentralization of business processes. This can create silos of data, which would seriously jeopardize the investment in these systems. These applications will only add value to the entire organization if they are aligned and used the same data, i.e. if they are integrated.

This is why, today, one of the most critical things to the success of companies today is the ability to integrate data from multiple sources. Having a robust system integration has become the key to building a strong enterprise architecture. But what is a robust data integration system?

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Tags: Data Integration, ERP-CRM, ERP-CRM integration

VIDEO: Integrate Salesforce with Microsoft Dynamics 365 / AX

Posted by Henning Lund on Thu, May 11, 2017


Despite the effort of Microsoft to deliver a cloud-based ERP and CRM system in Microsoft Dynamics 365, I believe that customers around the world will still choose to integrate Dynamics 365 with best of breed CRM products such as Salesforce, at least for a while. Why? Because it is evident that a large majority of sales people prefer the Salesforce user experience.

Microsoft Dynamics 365 was not developed as one product, and as a consequence, it contains both redundancies and inconsistencies between the ERP and the CRM parts. Within Dynamics 365, the applications do not run with one data model, and the Common Data Service developed by Microsoft to solve this issue still needs to prove itself. These issues will most likely be solved in the future, but in the meanwhile, customers will keep turning to solutions like Salesforce to fully support their CRM needs - especially because they can find a wide range of data integration solutions on the market that have been integrating Microsoft Dynamics products with CRM solutions successfully for years. These solutions will just as easily integrate with Microsoft Dynamics 365, since it is partly based on Microsoft Dynamics AX (Enterprise version) or NAV (Business version). In any case, RapidiOnline supports both Dynamics 365 ERP and CRM, as well as Salesforce and other systems - so you can just choose whatever is right for you.

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Tags: Data Integration, microsoft dynamics 365, Salesforce - Microsoft Dynamics integration

Salesforce – Microsoft Dynamics integration in a multi-company setup: an example

Posted by Henning Lund on Thu, May 04, 2017


Imagine that you are leading the sales of a large and fast growing international company. You have nothing less than 19 subsidiaries located in multiple regions and one of your biggest challenges is getting information from your 19 local Microsoft Dynamics into Salesforce in order to give your sales staff access to up-to-date customer information. Basically, this means quite a large amount of data that needs to be updated between your two systems. How do you deal with that in the most optimal way? How do you find the best suited solution to your challenges?

 

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Tags: international Dynamics installations, Salesforce - Microsoft Dynamics integration

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