Microsoft Dynamics NAV – CRM integration: native connector vs data integration platform

Posted by Henning Lund on Wed, Jan 18, 2017

Anyone who has been following the struggles to successfully integrate Microsoft Dynamics NAV (NAV) and Microsoft Dynamics CRM since Microsoft Dynamics CRM was released in 2003 (at that time branded “Microsoft Business Solutions Customer Relationship Management 1.0) knows that it has been uphill to integrate the two systems with the standard integration. First there was no integration at all. Some partners tried to make a connector but the first many years, it was unstable and not generic enough.

Microsoft did try to include a standard integration between Microsoft Dynamics NAV and CRM in various releases, but it was not until Microsoft Dynamics NAV 2016 that they had something that actually seemed to work as intended. I’ve been working with both Microsoft Dynamics NAV and CRM for many years now and it has been quite frustrating to tell customers that the standard Microsoft integration didn’t work. I know that it’s something that has been very frustrating for many partners and customers.

I was thrilled when NAV 2016 came out with a new integration connector because it could remove a pain I’d had for many years. The only question that remained was: is the native connector as good as the integrations developed by partners in the past years? Take RapidiOnline, for example. The solution offers a standard integration between Microsoft Dynamics NAV and Microsoft CRM (and actually also many other systems such as AX, Salesforce, Oracle) with sufficient out-of-the-box functionality to even support more complex integration scenarios and data replications. It even serves the needs of international organizations with multiple ERP instances that want to integrate into a single instance of CRM - which the native interfaces are not designed to handle.


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Tags: Data Integration, Dynamics NAV - CRM, Microsoft Dynamics Connector

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