Salesforce to SQL Server Integration

By Henning Lund - June 07, 2016

Microsoft Dynamics GP helps small and growing businesses manage their accounts, stock and operations smoothly. Salesforce is the world’s #1 CRM system. They’re both powerful tools that can help businesses grow and thrive.

With Salesforce to SQL server integration, they work together to make them even more powerful, and even more valuable to your business.

How does Salesforce to SQL Server Integration work?

It’s simpler than you might imagine.

In the past, you would have needed to build your own interface. Few businesses have the resources or know-how to do this. Not all setups can provide robust data integration, so even those who could do it themselves might have struggled.

This is where data integration as a service comes in.

Integrating Microsoft Dynamics GP with Salesforce, or another CRM, provides you with the platform you need to to provide better customer insight and increased revenue. Our Salesforce to Microsoft Dynamics GP integration allows you to do this quickly and easily.

Our service

Some data integration services are basic, relying on importing and exporting data using XML or file transfer. This can be insecure, slow and prone to errors.

Our service:
  • Reads data directly from Microsoft Dynamics GP.
    Our system reads data directly from Dynamics GP, along with tailored SQL server support. This approach gives first-class performance.


  • Updates and inserts new records into Microsoft Dynamics GP.
    We use Microsoft Dynamics GP stored procedures to update and insert records. This means that when you install Microsoft Dynamics GP and start using it, stored procedures are added to the SQL database.

This provides an extra layer of functionality, as they are designed specifically to update and insert records in Dynamics. They are used by Dynamics’ own integration products, eConnect and Integration Manager.

They help make sure that the business rules and code associated with each object are executed, and the system runs smoothly.


Why our approach works:

Our approach is designed to provide what your business needs: fast, efficient performance.

We promise you:

  • Better speed and performance
    We go directly to the database and stored procedures. There’s no extra layer of code to go through that translates a WebService (eConnect) or XML (Integration Manager) into a stored procedure. The system works fast, from the beginning, with no need to set up anything else.

  • Fast, easy implementation
    Our integration supports reading the layout (names and parameters) of stored procedures, passing data to them and executing the stored procedures. It handles errors returned by the stored procedures, making it an easy job to set up transfers and map data from another system into Dynamics GP.

  • Support for all versions of Microsoft Dynamics GP
    We have a deep technical understanding of Dynamics GP. This means we’ve created an integration that supports all existing versions, and is likely to be capable of supporting all future versions too.

  • Data transfer optimization
    We use a remote procedure call to execute stored procedures. We pass the parameters to the procedures in binary, avoiding time-consuming text parameter processing.

Pre-configured integration for Salesforce and Microsoft Dynamics GP

Our standard Salesforce-Dynamics GP integration includes pre-configured integration points for common integration needs. This means that, for example, customers in Dynamics GP are integrated automatically with Salesforce accounts.
Our standard integration product covers 80% of most companies’ needs, but we can customise it to suit yours. Because most integration points are pre-configured, we’ll have the integration up and running and in use in your business super-fast.

Want to know more about Salesforce to SQL server integration? Take a look at our e-book.

About the author

Henning Lund

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With over 25 years’ experience in strategically propelling businesses forward, Henning is considered a business development entrepreneur with a passion for transforming businesses, sales and marketing operations through out-of-the-box thinking, concepts building and process automation to improve overall performance and scalability.


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