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ERP and CRM integration - why you should go for it

By Henning Lund - April 19, 2018

Most large companies in the world have invested in both an ERP system and a CRM system – some simultaneously, some step wise. While there is no doubt to the benefits of each system separately, integrating them is what can make the biggest difference to a company’s operations. The sooner you do it, the better.

However, many organizations refrain from performing the integration. Why? Often because the initial investment in the two systems has been bigger than planned and has utilized a great deal of the resources, time, and budget – sometimes more than originally allocated. So, the integration of the two systems might be set aside for a shorter or longer period. But is it wise? Combined together however, these two systems can help companies take an exponential leap.

 

The benefits of ERP and CRM integration

From a conceptual point-of-view, integration makes a lot of sense: ERP systems provide much-needed internal information that can be shared with new stakeholders. CRM systems provide the entry point for stakeholders to engage with an organization. You can't really have one without the other and be successful in the marketplace.

From an operational point of view, you can achieve much greater benefits by integrating the two systems. I’ll give you my top 4 reasons:

BENEFITS-CRM-ERP INTEGRATION-NEW

Do you want to get the most out of your ERP and CRM systems? Integrate them. Nowadays, there are even very cost-effective cloud-based solutions that allow fast, automated and secure data integration. Integration solutions run as a service, and implementation time is in the large majority of the cases cases limited to 3-10 man days; making it both possible and affordable to move forward with an integration. In reality, I think that there is a much bigger risk in NOT integrating the two systems as you will fail to reap the full benefits of your investment.

Read also: Get a step closer to your customers with ERP-CRM integration

Read also: To integrate or not to integrate? The ERP-CRM dilemma

 


About the author

Henning Lund

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With over 25 years’ experience in strategically propelling businesses forward, Henning is considered a business development entrepreneur with a passion for transforming businesses, sales and marketing operations through out-of-the-box thinking, concepts building and process automation to improve overall performance and scalability.

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