By Henning Lund - February 20, 2020
In the past few years, the job of sales and marketing people has been is anything but dull, boring and repetitive. Cloud, social, mobile, big data, Internet of Things are all trends that have modified the way customers purchase, and therefore the way we sell. And as a result, today in a world of real-time data, sales people without a good system and real-time access to business-critical data do not stand a chance to reach out to leads and catch them while they have a window of opportunity. This is where a CRM system can help you adopt the expected customer-centric attitude and approach that your leads, prospects and customers now demand. How? By allowing you to manage customer data and customer interactions, access critical business information, automate lead nurturing and sales, marketing and customer support and also manage employee, vendor and partner relationships.
A large majority of our customers have chosen Salesforce as their CRM system and Microsoft Dynamics as their ERP system and have benefited in many ways. In my mind, all companies can highly benefit from CRM systems such as Salesforce because it gives sales organizations the power to:
Since its first appearance as a concept in the early 90’s, CRM has without a doubt helped many companies improve customer relationships and ultimately increase sales. Along the years, companies have also taken the benefits of data integration by integrating their CRM system with other value-adding software such as ERP to get the full 360-degree customer view and the full return on their investment.