By Henning Lund - July 06, 2016
After a few decades of existence, there is no doubt that CRM has been a game-changing tool that has helped companies focus on customers, and thereby grow faster and work smarter. Having a CRM system has become a must-have for companies that wish to grow. Despite this evidence, you may wonder whether you need a CRM system to be customer-centric… I mean, my local baker does not need a sophisticated CRM system to remember which type of bread I like, what my name is – they even remember to subtly point out at the delicious cakes my kids enjoy so much. In quite similar ways, companies have managed to know and understand their customers for centuries without the use of CRM system... but the world has changed; it is bigger, customers are more demanding, more impatient than ever and their needs evolve faster. And competition is tougher. So at what point do you know that have reached the limits of the various spreadsheets, notes or other homemade systems you are using?
Here are 6 signs that show that you need to take the CRM step.
So this is the moment of truth: do you match most of these signs? Then congratulations, you are ready to take your company to a more customer-centric journey. Next step: the selection of the best fitted CRM system for your needs. Last tip from my side: while you are investigating the different CRM solutions in the market, have a thought for integration... There is no doubt that integrating your CRM solution with your ERP solution would help you maximize the ROI in both solutions. So while considering the options, bear in mind that one day, you might want to integrate it with one or more other system and have a look at data integration options.