Supplementing your Salesforce CRM with Microsoft Dynamics ERP

By Henning Lund - August 13, 2020

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Been a Salesforce customer (and fan) for a long time and looking for an ERP system to cover some of your sales and management teams’ needs? One of our customers was in the same situation a little over a year ago. They chose Microsoft Dynamics 365 Business Central as their new ERP. Varitronics LLC is Minnesota-based and a major US wholesaler of specialized printers to schools, that does business as “VariQuest Visual Learning Tools”. A long-time Salesforce customer, in 2018 they transitioned their ERP system from a Salesforce-based ERP known as Ascent, to the cloud-based version of Microsoft Dynamics ERP known as Microsoft Dynamics 365 Business Central.

Building the CRM-ERP bridge with RapidiOnline

Varitronics ran into the same issue as many other companies that use both a CRM and ERP – the two systems don’t talk to each other, forcing manual data entry in two places, and lots of importing and exporting of data, which not only wastes time, but creates innumerable opportunities for error. This is where RapidiOnline steps forwards and minds the gap. Tom Hallbeck, Director of Operations at Varitronics remembers that “Rapidi made a good first impression on us, and we felt comfortable with what they were offering us. We did look at another solution, but it was an easy decision to go with Rapidi and their RapidiOnline data integration solution.”

Read the full story and learn how Varitronics benefits form their Salesforce-Microsoft Dynamics integration.


Read also: To integrate or not to integrate? The ERP-CRM dilemma

Read also: Salesforce serves you better with ERP insight


About the author

Henning Lund

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With over 25 years’ experience in strategically propelling businesses forward, Henning is considered a business development entrepreneur with a passion for transforming businesses, sales and marketing operations through out-of-the-box thinking, concepts building and process automation to improve overall performance and scalability.
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