Top 8 questions about data integration

Posted by Henning Lund on Thu, Nov 03, 2016

Will you gain any value from integrating systems? Aren’t data integration projects typically very long and expensive, and doomed to fail? Let’s take a closer look at it and bust the myths.

1.    What is data integration?

You can read thick reports about data or system integration, but data integration itself is simply about moving data between two or more systems.

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Tags: Data Integration, RapidiOnline, CRM, system integration

From lead to invoice: how ERP-CRM integration streamlines processes

Posted by Henning Lund on Thu, Oct 27, 2016

I’m often asked for examples of how integrating ERP and CRM can help companies streamline their business process and increase sales and order fulfillment efficiency. System integration can help optimize many processes, but if I should pick one, I would go for the one that most of my customers have in common: the lead to cash process. Let’s take a look at it and see how your data is transferred from one system to the other when you use an integration solution such as RapidiOnline allowing you to automate processes, avoid double entries and get complete sales history at your fingertips, without having to switch between systems. Your staff gains in efficiency and you can cut on license costs as they do not need access to both systems.

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Tags: Data Integration, RapidiOnline, Salesforce, Microsoft Dynamics, CRM

CRM: 360-degree customer view is simply not enough

Posted by Henning Lund on Wed, Oct 12, 2016

Since the early days of Customer Relationship Management (CRM), we have been sold the idea of the customer 360-degree view. This is what CRM vendors and companies have been seeking these past decades – the holy grail of CRM. I remember about 20 years ago, when I was introduced to CRM, I found the idea of joining all the information that sales, marketing and service people need in one system absolutely awesome. I felt that we had achieved a tremendous step towards having a full picture of our customers – and being able to use this information to treat customers differently. And we had. Twenty years ago, the idea of CRM was truly revolutionary! But we were far from being able to envision what would come afterwards.

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Tags: Data Integration, RapidiOnline, Salesforce, CRM, salesforce einstein, AI

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