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Imagine your business applications are like talented employees who speak different languages. Your CRM speaks "Sales," your ERP speaks "Finance," and your warehouse system speaks "Logistics." Without a translator, they cannot collaborate.
Rapidi, Workato, MuleSoft, Boomi, and Zapier serve different integration needs across the iPaaS market. Rapidi specializes in ERP-CRM integration with 30+ years of Microsoft Dynamics expertise and pre-built templates that get companies live in hours, starting at $400/month. MuleSoft offers powerful API management for large enterprises with dedicated IT teams, though costs start around $80,000/year. Workato provides AI-powered enterprise automation with usage-based pricing. Boomi delivers reliable cloud-native integration for hybrid environments. Zapier suits small teams needing simple web app connections, starting free for basic tasks. The right choice depends on your industry (healthcare, banking, manufacturing, or retail each face unique integration challenges), technical resources, budget, and whether you need specialist ERP-CRM expertise or general-purpose automation.
An Integration Platform as a Service (iPaaS) acts as that translator. It connects your cloud and on-premise applications, allowing data to flow automatically between them. Instead of manually entering data from one system to another (a process prone to human error), an iPaaS automates these workflows in real time.
For modern businesses, this creates a single source of truth. Whether you're syncing customer data between Salesforce and Microsoft Dynamics or automating retail inventory updates, iPaaS means your systems work as a unified engine rather than isolated silos.
Every industry faces unique hurdles when connecting their digital systems. Regulatory requirements, legacy infrastructure, and data volume create specific roadblocks that a generic approach cannot solve.
The healthcare sector operates under strict compliance regulations like HIPAA and GDPR. Providers and payers struggle with data sensitivity and system fragmentation. Patient data often lives in isolated Electronic Health Records (EHR), diagnostic tools, and billing systems.
The primary challenge is interoperability. Medical professionals need real-time access to a patient's complete history to make life-saving decisions. Merging data from legacy on-premise servers with modern cloud-based telehealth apps without compromising security is incredibly difficult.
Banks and financial institutions face a "two-speed" problem. They must maintain rock-solid, secure legacy core banking systems while simultaneously adopting agile, modern fintech applications to satisfy customer demands.
Integrating these decades-old mainframes with sleek mobile apps and CRMs is complex. According to Reuters research, COBOL still supports more than 80% of in-person credit card transactions and 95% of ATM transactions. Financial organizations also handle high-frequency transactional data that requires zero latency. A delayed transfer or lost record is not just an inconvenience; it's a compliance violation and a breach of trust.
For manufacturers, the main struggle is end-to-end visibility. Data is often trapped in silos across vendor portals, ERPs, and Supply Chain Management (SCM) tools.
Modern factories also generate massive amounts of data from IoT sensors and connected machinery. The challenge lies in integrating this high-volume operational technology (OT) data with information technology (IT) systems like ERPs. Manufacturers need to monitor production uptime and inventory levels in real time without exposing their industrial networks to security threats.
Retail faces a perfect storm of integration complexity. IHL Group research found that inventory distortion (out-of-stocks and overstocks) costs global retailers $1.7 trillion annually. Meanwhile, Harvard Business Review research shows 73% of retail shoppers use multiple channels during their buying journey.
The core problem: retailers juggle disconnected systems across POS terminals, e-commerce platforms (Shopify, Magento, WooCommerce), marketplace feeds (Amazon, eBay), CRM systems, loyalty programs, and ERP/inventory management. When these systems don't talk to each other, the results are painful:
Overselling: A customer orders an item shown as "in stock" online, only to discover it sold out in-store an hour earlier.
Inconsistent pricing: Promotions apply in one channel but not another, frustrating customers and eroding trust.
Broken omnichannel promises: "Buy online, pick up in store" (BOPIS) fails when inventory data is hours behind reality.
Fragmented customer views: Sales staff can't see a customer's online purchase history, making personalized service impossible.
Modern retail also demands speed. Live shopping events, flash sales, and same-day delivery all require instant cross-system coordination. Retailers with fragmented systems simply can't compete.
Choosing the right integration platform depends heavily on your technical resources, budget, and complexity needs. Below, we compare five major players in the market: Rapidi, Workato, MuleSoft, Boomi, and Zapier.
Founded in 1994 by original Navision developers, Rapidi brings 30+ years of experience to data integration. The company has been integrating Salesforce with ERP systems since 2006, making it one of the longest-standing specialists in the Microsoft Dynamics and Salesforce space.
Best for: Mid-market companies needing Salesforce-to-Microsoft Dynamics (Business Central, F&O, NAV, AX, GP) or Salesforce-to-other ERP integrations (SAP, NetSuite, HubSpot).
Pros: No-code configuration, pre-built templates that get you live in hours (not weeks), transparent pricing starting at $400/month, dedicated in-house support with 97% satisfaction rating, and hybrid cloud/on-premise deployment.
Cons: Best suited for ERP-CRM integration rather than general-purpose automation; documentation could be more searchable (though support compensates).
Why Rapidi stands out: Most integration platforms require you to build everything from scratch. Rapidi's pre-configured templates, developed over three decades of real-world implementations, eliminate 80% of the setup work. You get the deep Microsoft Dynamics expertise that comes from being founded by Navision's original developers, combined with 19 years of Salesforce integration experience.
Workato positions itself as an enterprise automation platform rather than just an integration tool. It uses "recipes" to create workflows that combine app integration with process automation.
Best for: Organizations wanting AI-powered automation and enterprise security without heavy coding.
Pros: Strong security, scalability, and an intuitive UI for business users.
Cons: Can become expensive quickly; tiered pricing based on usage makes costs hard to predict.
Owned by Salesforce, MuleSoft is a heavyweight in the API management space. It uses an "API-led connectivity" approach, treating every integration asset as a reusable API.
Best for: Large enterprises with dedicated IT teams who need detailed control over APIs.
Pros: Extremely powerful for complex, custom integrations; strong API management.
Cons: High learning curve; requires specialized developers; very high cost of ownership (~$80,000/year base).
Boomi is a pioneer in the cloud integration space. It offers a reliable, low-code interface for connecting cloud and on-premise applications.
Best for: Businesses needing data integration (ETL) and traditional cloud connectivity.
Pros: Stable performance; strong data mapping capabilities; supports hybrid environments.
Cons: Lacks advanced AI automation features found in newer tools; complex workflows can require significant setup.
Zapier is the go-to tool for individuals and small businesses. It connects web apps using a simple "Trigger → Action" model.
Best for: Small teams needing simple, one-off automations (e.g., "Save Gmail attachment to Dropbox").
Pros: Massive library of 6,000+ apps; very easy to use; free starting tier.
Cons: Not built for high-volume enterprise data; limited complex logic; becomes expensive at scale.
|
Feature |
Rapidi |
MuleSoft |
Workato |
Boomi |
Zapier |
| Primary Focus | ERP-CRM Integration | API Management | Enterprise Automation | Cloud/On-Prem Integration | SMB Web Automation |
| Target User | Business & IT | Developers / IT | Business & IT | IT Specialists | Non-technical Users |
| MS Dynamics Expertise | 30+ years ✅ | Generic connector | Generic connector | Generic connector | Basic only |
| Pre-built Templates | Yes, 100s of fields ✅ | Limited | Recipes library | Some templates | Basic Zaps |
| Time to Go Live | Hours to days ✅ | Months | Weeks | Weeks | Minutes (simple) |
| Pricing Model | From $400/mo ✅ | High (~$80k/yr +) | Mid-High (Usage-based) | Mid (Feature-based) | Low (Per task) |
| Deployment | Cloud / Hybrid / On-prem ✅ | Hybrid / On-prem | Cloud-native | Hybrid / On-prem | Cloud only |
| Support | Direct access, 97% satisfaction ✅ | Enterprise SLA | Enterprise SLA | Enterprise SLA | Email / Help Docs |
How do these platforms solve the specific challenges we mentioned earlier? Here are three examples of integration in action.
Accountable Care Organizations (ACOs) are groups of doctors and hospitals that share responsibility for providing coordinated care. A major hurdle for ACOs is fragmented patient data scattered across different EMR systems.
The Solution: By using an enterprise integration platform, an ACO can unify data from various facilities into a single patient view.
The Result: Care teams get a complete picture of patient health. This allows for proactive intervention, reducing avoidable hospital readmissions and emergency room visits.
Manufacturers often deal with hundreds of suppliers, each using different systems for invoicing and logistics. Managing this manually leads to errors and production delays.
The Solution: An iPaaS can connect different vendor portals directly into the manufacturer's central ERP.
The Result: This creates a "control tower" view of the supply chain. Procurement teams can monitor vendor performance, track shipments in real time, and make better decisions based on accurate data rather than outdated spreadsheets.
Rapidi customers like VariQuest have used the platform to connect their Salesforce CRM with Microsoft Dynamics, giving sales teams real-time visibility into inventory, order status, and customer history. As VariQuest noted: "The best thing about Rapidi is that it is very simple; it just works."
For manufacturers running multiple Business Central instances across regions, Rapidi's data replication capabilities keep systems synchronized without the risk of duplicate data entry.
A fashion retailer operating 50+ physical stores plus an online shop struggled to keep stock synchronized. Customers would see items marked "available" online, only to arrive at the store and find them sold out. Returns were a nightmare because store staff couldn't see online purchase history.
The Solution: An iPaaS connects POS systems across all store locations with the e-commerce platform, ERP, and CRM in real time.
The Result: Inventory accuracy across all channels. Customers can confidently buy online for in-store pickup. Store associates see complete customer history, including online purchases, enabling personalized service. Overselling incidents dropped significantly.
Rapidi's retail data integration solution connects POS systems, e-commerce platforms (Shopify, Magento, WooCommerce), marketplaces (Amazon, eBay), and ERP systems like Microsoft Dynamics and SAP. Real-time bidirectional sync keeps inventory accurate across every channel.
One retail customer using Rapidi's bidirectional inventory sync between Salesforce Commerce and Business Central significantly reduced overselling incidents. By unifying POS, e-commerce, and CRM data, retailers gain a 360-degree view of each customer, enabling personalized marketing and accurate loyalty rewards.
Supply chain finance involves complex interactions between buyers, suppliers, and financial institutions. Challenges include handling diverse payment terms and ensuring compliance across borders.
The Solution: An intelligent integration layer connects the ERP, banking software, and procurement systems.
The Result: This creates a centralized, real-time view of cash flow and liabilities. Financial controllers can automate invoice processing and ensure that every transaction complies with industry regulations, reducing risk and improving liquidity.
Selecting the right integration platform is a strategic decision. It's not just about what works today, but what will scale with you tomorrow. Use this checklist to guide your decision:
Complexity: Do you need simple point-to-point connections (Zapier) or complex, multi-step business logic (MuleSoft/Workato)? Or do you need deep ERP-CRM expertise with ready-made configurations (Rapidi)?
Data Volume: Are you moving millions of records daily? Make sure the platform can handle high throughput without costing a fortune.
Technical Expertise: Do you have a team of certified developers? If not, look for low-code or no-code platforms with pre-configured templates.
Budget: Consider the total cost of ownership, including licensing, implementation fees, and ongoing maintenance.
Support: Does the vendor offer direct access to experts, or are you reliant on community forums?
Time to Value: How quickly do you need to be live? Pre-built templates can cut implementation from months to days.
For businesses using Salesforce with Microsoft Dynamics (or other ERPs like SAP, NetSuite, or HubSpot), a specialized solution with pre-built templates typically delivers faster ROI than a generic "build-it-yourself" toolkit.
Rapidi's approach: You don't need specialized developers or months of implementation. Most customers are up and running in hours using pre-configured templates. And when you need help, you talk directly to integration specialists who understand both your ERP and CRM systems.
Investing in the right integration platform delivers measurable returns. It's not just an IT upgrade; it's a business accelerator.
Research shows that companies adopting modern integration and automation solutions see significant improvements. McKinsey Global Institute research found that automation can boost global productivity growth by 0.8 to 1.4 percentage points annually, with organizations reporting productivity gains of 20-30% in affected functions.
Beyond the numbers, integration provides strategic agility. When your systems talk to each other, you can launch new products faster, onboard acquisitions more smoothly, and respond to market changes instantly. You move from reactive troubleshooting to proactive growth.
The choice between integration platforms comes down to matching your specific needs with the right solution:
Choose Rapidi if you're integrating any major CRM such as Salesforce, HubSpot, Dynamics 365 Sales with Microsoft Dynamics or other ERPs, you want to be live quickly with pre-built templates, and value direct support from specialists who understand your systems.
Choose MuleSoft if you're a large enterprise with dedicated API developers available, a large budget, a need for a generic data integration platform, and a need for maximum control over complex custom integrations.
Choose Workato if you need broad automation capabilities across many SaaS applications and have budget flexibility.
Choose Boomi if you need traditional ETL and cloud connectivity with strong data mapping.
Choose Zapier if you're a small team needing simple, lightweight automations between web apps.
To move forward, map out your critical data flows. Identify where your biggest bottlenecks are. Then, match those needs against the capabilities we've outlined above.
Ready to explore Rapidi? With 30+ years of experience, pre-built templates for the most common ERP-CRM integrations, and pricing starting at $400/month, Rapidi offers the fastest path to connected data for mid-market businesses. Learn more about Rapidi's integration solutions →
An iPaaS (Integration Platform as a Service) automatically connects different cloud and on-premise applications, allowing data to flow between them without manual entry. It eliminates data silos, reduces human error, and creates a single source of truth across your business systems.
Rapidi is purpose-built for ERP-CRM integration with 30+ years of Microsoft Dynamics expertise and 19 years of Salesforce experience. If you're connecting these systems, Rapidi's pre-built templates get you live in weeks instead of months, at a fraction of the cost (starting at $400/month vs. $80,000+/year for MuleSoft). For general-purpose automation across dozens of SaaS apps, Workato or MuleSoft may be better suited; they might be more costly, and you are not guaranteed a complete working solution with support included within your desired go-live.
Most customers are up and running in a few weeks using Rapidi's pre-configured templates. Complex customizations may take longer, but you won't need specialized developers or months of project work.
Zapier is ideal for SMBs that need simple web app automation. For small businesses using enterprise applications such as Salesforce with an ERP like Microsoft Dynamics or NetSuite, Rapidi offers a more cost-effective solution than enterprise platforms, with pricing starting at $400/month.
MuleSoft, owned by Salesforce, focuses on API management and "API-led connectivity." It's built for large enterprises with dedicated IT teams that need detailed control, but it requires specialized developers and costs ~$80,000+ annually.
Healthcare faces strict HIPAA/GDPR compliance requirements and data fragmentation across EHR systems, diagnostic tools, and billing platforms. Merging legacy on-premise servers with modern cloud-based apps while maintaining security is extremely difficult.
iPaaS provides end-to-end supply chain visibility by connecting vendor portals, ERPs, and IoT sensor data into one system. This enables real-time inventory monitoring and production tracking while protecting industrial networks from security threats.
Retailers struggle with disconnected POS, e-commerce, CRM, and ERP systems that cause inventory errors, overselling, and inconsistent customer experiences. A 2024 MIT study found that poor inventory visibility costs retailers $1.8 trillion annually. iPaaS solutions connect these systems in real time, enabling accurate omnichannel experiences like "buy online, pick up in store" and personalized customer service.
Check out these related articles for more information:
Beate Thomsen, Co-founder & Product Design
Salesforce - Microsoft Dynamics 365 Integration Salesforce - Microsoft Dynamics 365 Business Central Integration Salesforce - Microsoft Dynamics 365 Finance Integration Microsoft Dynamics 365 Business Central - Dynamics 365 Sales Integration Salesforce - Salesforce Integration & Migration HubSpot - Microsoft Dynamics 365 Integration
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