Despite the effort of Microsoft to deliver a cloud-based ERP and CRM system in Microsoft Dynamics 365, I believe that customers around the world will still choose to integrate Dynamics 365 with best of breed CRM products such as Salesforce, at least for a while. Why? Because it is evident that a large majority of sales people prefer the Salesforce user experience.

Microsoft Dynamics 365 was not developed as one product, and as a consequence, it contains both redundancies and inconsistencies between the ERP and the CRM parts. Within Dynamics 365, the applications do not run with one data model, and the Common Data Service developed by Microsoft to solve this issue still needs to prove itself. These issues will most likely be solved in the future, but in the meanwhile, customers will keep turning to solutions like Salesforce to fully support their CRM needs - especially because they can find a wide range of data integration solutions on the market that have been integrating Microsoft Dynamics products with CRM solutions successfully for years. These solutions will just as easily integrate with Microsoft Dynamics 365, since it is partly based on Microsoft Dynamics AX (Enterprise version) or NAV (Business version). In any case, RapidiOnline supports both Dynamics 365 ERP and CRM, as well as Salesforce and other systems - so you can just choose whatever is right for you.

Read also: Is Microsoft Dynamics 365 a CRM game changer?

What makes the best CRM-ERP integration? I invite you to watch this video recording of a webinar we held about why and how to integrate Salesforce with Microsoft Dynamics 365 enterprise (AX).

Watch our Salesforce-Microsoft Dynamics 365 demo video