To integrate or not to integrate? The ERP-CRM dilemma

Posted by Henning Lund on Wed, Jan 11, 2017

Earlier today I received a copy of a cool presentation from one of the Nordic Salesforce Account Executives. It contained a little storytelling about the day-in-life of a sales manager and how this person would interact with CRM and what benefits he would get from integrating, in this case, Microsoft Dynamics AX with Salesforce, but in reality it could have been any ERP system.

Funny part is that all these requirements are covered by our standard Salesforce - Microsoft Dynamics integration, and it made me wonder if anybody has ever documented what the typical integration scenarios are. I did a quick search and failed to find any good description, so I decided to make one to share here.


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Tags: Data Integration, ERP-CRM

Data integration glossary – 12 definitions to help you understand what is what

Posted by Henning Lund on Wed, Jan 04, 2017

In the past few years, the volumes of data used by organizations has grown exponentially. Let’s face it: it has become vital for organizations to understand their data sets and organize them. In parallel with this phenomenon, a new series of data integration disciplines have developed with a whole new jargon: data migration, data warehousing, data synchronization, big data and business intelligence (just to name a few) have become such a hype. I’ve been wanting to put together a glossary of the most common data integration terms for a while... Here it is. 


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Tags: Data Integration, data migration, data cleansing

What to do with cold leads – or the wonders of lead nurturing

Posted by Henning Lund on Thu, Dec 29, 2016

The biggest challenge of marketers today is not necessarily about lead generation. In the past decades, it has become easier for organizations to attract new potential customers online. The internet has drastically changed the purchasing behavior, allowing people to find information, compare and analyze various offerings by themselves. Many companies have understood that investing in analytic and SEO optimization tools can help increase lead generation exponentially.

However, even when you have found the secret to more lead generation, it does not always immediately result in more customers. Why? Because as you increase the lead inflow, you will typically see that the average quality of your leads decreases, because you are addressing people earlier and earlier in their purchasing journey.


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Tags: lead nurturing, marketing automation

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