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A Danish distributor of PC and server hardware handling more than 1,000 order and invoice lines a day across 6,000 customers. Implementing Dynamics CRM only paid off once customers, products and invoices moved between it and the C5 ERP. Five pages on what circulates, how the sales representative field ended up controlling CRM access, and the product matrix that gives total sales by product group per customer over time. One short form, yours on the next page.

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