How can you drive more value out of Salesforce Sales Cloud?

Posted by Henning Lund on Wed, Sep 21, 2016

Let it be said. I’m a sales process addict. I don’t believe that sales is random. In my mind, the logic behind the sales success formula is quite simple, if you know what your client really wants and what your competitors offer, then you just need to align with that and the closing is not random any more. I normally say to the sales clerks: “you can’t change your luck, but you can limit your misfortune!” How? This is what you need to do:

  1. Give your client the best offer and they will choose you (assuming that they like and trust you)
  2. Make sure you fully understand the customer requirements and have a solution to their needs – you will then be able to give them the best offer
  3. Know your competitors well so that you are sure to give them the most attractive offer

This leads to the next question, “where do I find such information in salesforce, and what sales history information am I likely to benefit from in my sales process?” Let’s have a look at the system.

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Tags: Data Integration, RapidiOnline, Salesforce

Get the full benefits of Salesforce Sales Cloud Lightning

Posted by Henning Lund on Tue, Sep 13, 2016

You have probably already heard about Salesforce Sales Cloud Lightning and know that it is designed around the way you want to sell, and put data where you need it. But did you know that you can experience a lot of new benefits by combining this new user experience with a data integration tool such as RapidiOnline and thereby bringing data from other complementary system into Salesforce?

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Tags: Data Integration, RapidiOnline, Salesforce, sales cloud lightning

Data integration platform vs custom integration: Which way to go?

Posted by Henning Lund on Wed, Sep 07, 2016

Almost all the people that I'm providing data integration advice to ask the same question: Should I ask a developer to build my own batch scheduled data transfer, or should I benefit from a ready to use standard interface platform? Many companies are worried about their customizations and running costs. In many cases an initial evaluation will show that a custom development has a higher initial cost but lower maintenance cost, but in reality the actual maintenance costs cannot be included at all in that initial evaluation, simply because it is difficult to predict what changes you will need to perform in the future. Moreover, custom-developed transfers include none or very little additional functionality within scheduling, error handling, monitoring etc. You have to remember that thousands of man hours have been invested in making data integration platforms fast, user friendly, robust and anyone who has ever tried to maintain a custom-built interface dreams of a more thought-through way of dealing with data integration between systems. And it's amazing how mature the data integration platforms have become – some can even be implemented in 3-10 days, everything included.

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Tags: Data Integration, Salesforce, Microsoft Dynamics

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