I have talked a lot in past blogs about the great benefits experienced by companies integrating their CRM and ERP systems. Allow me to mention a few:
- You get a 360 degree view of your customers, allowing you to build lasting relationships and provide with top class customer service.
- You gain efficiency by giving you instant access to business critical information.
- You get rid of time-consuming and error-prone manual routines.
- It secures a much higher user adoption, because when your systems are integrated, users will always find the data they need to perform their daily tasks.
You can also read more about CRM-ERP system integration benefits here.
It is a general rule that companies benefit more from an integrated CRM-ERP solution than two stand-alone ERP and CRM systems. In fact, this rule also applies to any other systems you decide to integrate in order to streamline and optimize your business processes.