What's the Best HubSpot-Microsoft Dynamics Integration App in the HubSpot Marketplace?
The best HubSpot integration app for Microsoft Dynamics is the one that keeps sales and finance working from the same data, in real time, without code. This blog covers what to look for in a HubSpot-Dynamics integration app and how the new RAPIDI HubSpot - Microsoft Dynamics Connector, now live in the HubSpot Marketplace, meets each point.
Searching the HubSpot Marketplace for an integration can feel overwhelming. There are hundreds of apps, and many of them promise "seamless sync". But when your CRM needs to talk to your ERP, the details matter. What syncs, in which direction, how often, and what happens when the data conflicts?
If your team runs sales and marketing in HubSpot and finance or operations in Microsoft Dynamics, this guide will help you choose.
What makes a good HubSpot integration app?
A good HubSpot integration app syncs the right data, in both directions, in real time, and doesn't need a developer to set up or maintain.
When comparing apps in the HubSpot Marketplace, check these six things:
- Two-way sync: Data should flow both ways. A one-way sync means someone still has to update the other system by hand.
- Real-time updates: Nightly batch jobs leave your teams working with yesterday's numbers.
- The right objects: Contacts and companies are only the start. For a CRM-ERP integration, you also need deals, products, sales orders, invoices and credit memos.
- No-code setup: Pre-built templates get you live faster, and your team can adjust the integration without writing code.
- Control over conflicts and duplicates: You should decide which system wins when the same record changes in both places, and how duplicates are handled.
- Proven experience with your ERP: ERP data is complex. An integration built by a team that knows your ERP will save you a lot of surprises.
In short: the best app isn't the one with the longest feature list. It's the one that fits how your business actually works.
Why is connecting HubSpot and Microsoft Dynamics so important?
Connecting HubSpot and Microsoft Dynamics means sales and finance see the same customer, the same orders and the same invoices, without re-entering data.
Without an integration, the same story plays out again and again:
- A deal closes in HubSpot, and someone re-types it as a sales order in the ERP.
- Sales can't see whether an invoice has been paid without asking finance.
- Customer details get updated in one system but not the other.
- Reports from HubSpot and Dynamics don't match, and nobody is sure which one to trust.
Every manual step costs time and adds risk of errors. It also slows down the moment that matters most: turning a closed deal into revenue.
How does the RAPIDI HubSpot - Microsoft Dynamics Connector work?
The RAPIDI HubSpot - Microsoft Dynamics Connector gives you a no-code, two-way, real-time sync between HubSpot and Microsoft Dynamics, using pre-built templates.
Here's how it matches the six criteria:
| What to look for | RAPIDI HubSpot - Microsoft Dynamics Connector |
|---|---|
| Two-way sync | Yes: data flows in both directions |
| Real-time updates | Yes |
| The right objects | Contacts, companies, deals, products, sales orders, invoices and credit memos |
| No-code setup | Yes, with pre-built templates |
| Control over conflicts and duplicates | You choose the conflict and duplicate rules |
| Proven ERP experience | Moving data between Dynamics and other systems since 1987 |
Which Microsoft Dynamics systems does it support?
RAPIDI connects HubSpot with:
- Dynamics 365 Business Central
- Dynamics 365 Finance
- Dynamics 365 Sales
- Dynamics NAV
- Dynamics AX
- Dynamics GP
- and more
So whether you're on the latest Dynamics 365 cloud version or still running NAV, AX or GP, you can connect to HubSpot.
What does this look like in practice?
In practice, the integration takes care of the handoff between sales and finance automatically.
When a deal closes in HubSpot: RAPIDI creates the matching sales order in your ERP and writes the order number back to the deal. Sales can see that the order exists without leaving HubSpot.
When finance posts an invoice or credit memo: It appears on the matching company timeline in HubSpot. Sales and account managers can see what's been invoiced, without asking finance.
As Beate H. Thomsen, Co-founder & Product Design at RAPIDI, puts it:
"We've been moving data between Dynamics and other systems since 1987. Bringing that same reliability to HubSpot means our customers can finally trust that what they see in their CRM matches what's happening on the finance side, in real time, without code."
So, what's the best integration app for HubSpot and Dynamics?
If you need HubSpot and Microsoft Dynamics to share customers, deals, orders and invoices, in both directions and in real time, look for an app that ticks all six boxes above.
The RAPIDI HubSpot - Microsoft Dynamics Connector was built to do exactly that, with more than 30 years of Dynamics integration experience behind it.
See RAPIDI in the HubSpot Marketplace
Planning a HubSpot-Dynamics integration and want to talk it through? Book a free consultation.
Frequently asked questions
Can HubSpot integrate with Microsoft Dynamics 365 Business Central?
Yes. The RAPIDI HubSpot - Microsoft Dynamics Connector, available in the HubSpot Marketplace, gives you a two-way, real-time sync between HubSpot and Dynamics 365 Business Central. It also connects to Dynamics 365 Finance, Dynamics 365 Sales, NAV, AX and GP.
What data can I sync between HubSpot and Microsoft Dynamics?
With RAPIDI, you can sync contacts, companies, deals, products, sales orders, invoices and credit memos.
Do I need a developer to set up a HubSpot-Dynamics integration?
No. RAPIDI is no-code and uses pre-built templates, so your team can set up and adjust the integration without writing code.
Is the sync between HubSpot and Dynamics real-time?
Yes. Data syncs in real time and in both directions, so both teams always work from up-to-date information.